Citizen Sports empowers social interactions around deeply engaging fan experiences, allowing millions of sports fans to connect with fellow fans, rally around teams and events and enjoy the social and emotional aspects of sports fandom. With over 300 applications on Facebook and MySpace spanning local high school sports to professional football, baseball, basketball, hockey, soccer and rugby teams, we’re building the largest sports network on social media.

Through our sports sites on Facebook and MySpace, we help advertisers to connect with millions of sports fans and to be a part of the experience, not just “on social media.” Email us at advertise@citizensportsinc.com for more information.

Case Study – GMC

How did the campaign work?

• We helped GMC create a branded NFL trivia application (a GMC web site within Facebook)
• We then drove traffic to GMC’s trivia application via ad units across Citizen Sports apps
• Consumers answered NFL and GMC related trivia questions
• Friends of those consumers read about them visiting the GMC application via Facebook’s news feed
• GMC increased their presence and fan base on Facebook

Case Study – Finish Line

How did the campaign work?

• We launched a college hoops bracket application on Facebook in conjunction with Sports Illustrated (a tournament web site within Facebook)
• Finish Line co-branded ad units drove sports fans to join the bracket application
• After joining, sports fans created pools, filled out their brackets and tracked their progress throughout the tournament….without having to leave Facebook
• Finish Line branded ad units ran exclusively throughout the bracket application and drove traffic to Finish Line’s website